![]() The iridescent purple and turquoise casing is a touch more garish than would be ideal in a business context and it isn’t as elegant as Nvidia’s stock design, but it’s not unattractive. Gaming-focused hardware often has a tendency to be a little flashy and overdesigned, but thankfully this card is one of the more sedate examples. This is a key example of Nvidia’s true speciality - GPU compute platforms for data centre deployment - bleeding over into its gaming business, and it has some notable implications for organisations looking to use these cards in a commercial context. It’s built on Nvidia’s latest Ampere architecture, but the main focus isn’t raw GPU performance so much as it is ray-tracing and AI workloads, thanks to its 2nd-generation ray-tracing cores and 3rd generation tensor cores. For this review, we’ve tested Zotac’s GeForce RTX 3070 AMP Holo card, but as most partner cards are broadly representative, we’d expect similar performance from any RTX 3070 unit. These usually have improved cooling to support some level of overclocking, as well as software utilities to control various operational elements. Nvidia produces first-party ‘Founders Edition’ versions of all its cards, largely as reference designs and for the benefit of early adopters, but it also allows partners to produce their own versions based on the same base units. Part of the reason behind this surge is the performance boost promised by Nvidia’s new 3000-series units featuring an 8nm manufacturing process, more CUDA cores and new storage technologies, the latest generation is set to be impressively powerful. Currently, however, this means fighting with consumers over the scant remaining supplies of cards like the RTX 3070, which are now in incredibly high demand thanks to a number of factors including COVID-related manufacturing delays and a surge in interest. ![]()
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